ABOUT EHA
Built by health funding, analytics and technology specialists.
THE INFORMATION GAP
Internal reports show history. EHA shows position
Health fund negotiations are becoming more complex, more data-driven and more commercially consequential.
Most private hospitals know what they were paid. Fewer have a clear, independent view of whether that funding is aligned to benchmark, where gaps may be concentrated and what improved contract outcomes could be worth.
That gap matters. Without external benchmarking, leadership teams can enter insurer negotiations without the evidence needed to understand their commercial position, quantify the opportunity or challenge funding assumptions with confidence.
EHA exists to give hospitals that visibility.
Our team combines health funding expertise, ROADS analytics, secure technology and advisory support to help private hospitals move from internal reporting to negotiation-ready evidence.
EHA is led by a multidisciplinary team with experience across private hospitals, health insurers, government, data engineering, healthcare analytics, enterprise technology and commercial growth.
Together, the team supports hospitals from benchmarking and funding impact modelling through to executive evidence packs and advisory support for insurer negotiations.
Senior expertise across health funding, analytics, technology and growth
THE LEADERSHIP TEAM
David du Plessis
Health funding and contracting specialist with deep experience across private hospitals, health insurers and government.
David is a health sector expert with extensive experience in private hospital contracting, health funding strategy and insurer negotiations.
As CEO and co-founder of EHA, David leads the company’s commercial vision and advisory direction. He brings firsthand knowledge of the pressures private hospitals face when negotiating with health funds, and a clear understanding of the evidence required to strengthen their position.
Before founding EHA, David held senior roles across hospital contracting and health funding strategy, where he led negotiations, contributed to public policy and developed data-led tools to support better commercial decision-making.
At EHA, David helps turn complex funding environments into clear commercial opportunities for hospital leadership teams.
CEO & Co-Founder
Dr Cameron McPherson
Chief Data & Analytics Officer & Co-Founder
Data and analytics leader with experience delivering high-integrity systems across defence, financial crime and healthcare.
Cameron is a senior data and analytics specialist with a track record of building analytical solutions in complex, high-integrity environments.
As Chief Data & Analytics Officer and co-founder of EHA, Cameron leads the data architecture, analytics methodology and optimisation of the ROADS platform. His experience spans data engineering, advanced analytics, ETL integrity, financial crime reporting, hospital cost modelling and healthcare payment integrity analysis.
Cameron’s work bridges technical complexity and executive decision-making. He ensures EHA’s analytics capability is not only powerful and secure, but practical for the boardroom, the policy brief and the contract negotiation.
Amit Saha
Technology architect and software engineering leader focused on secure, scalable and reliable platform delivery.
Amit is the technology architect behind EHA’s platform capability.
As Chief Technology Officer and co-founder, Amit leads the engineering strategy, platform architecture and backend reliability that support EHA’s analytics products. He brings more than a decade of experience delivering secure, scalable and high-performance technology solutions across startups, mature product environments and large engineering teams.
Amit’s expertise spans computer science, platform architecture, software reliability and systems design. His approach is pragmatic and precise, with a strong focus on building technology that is stable, secure and useful for the people who rely on it.
Chief Technology Officer & Co-Founder
Rachael Droy
Senior Health Economics & Operations Advisor
Advisory specialist supporting hospitals with evidence interpretation, commercial analysis and negotiation preparation.
Rachael brings more than 25 years’ experience across the health sector, with deep expertise in health economics, operational management and revenue performance.
She has led large-scale projects and teams across private hospitals and health services, supporting improvements in operational efficiency, funding performance, stakeholder alignment and quality of care.
At EHA, Rachael supports hospitals with commercial analysis, operational insight and advisory input, helping leadership teams translate benchmarking evidence into practical decisions and stronger negotiation preparation.
Nina Paulus
Nina leads EHA’s positioning and growth activity, helping ensure the company communicates clearly and credibly with hospital executives.
She brings extensive experience in brand strategy, commercial positioning, go-to-market planning and demand generation across education, healthcare-adjacent markets and digital growth environments.
At EHA, Nina is responsible for sharpening the company’s market position and translating complex analytics and advisory capability into clear, commercially relevant messaging.
Director of Marketing & Growth
A team built for the full negotiation journey
MULTIDISCIPLINARY EXPERTISE
EHA’s strength sits in the combination of sector expertise, analytics capability, technology infrastructure and commercial advisory support.
Hospitals are not just receiving reports. They are supported by a team that understands the contracting environment, the data behind it, and the executive decisions that follow.
Health funding expertise
Deep understanding of private hospital contracting, insurer negotiations and funding strategy.
Data and analytics capability
Benchmarking, modelling and analysis designed to turn hospital data into commercial evidence.
Technology infrastructure
Secure, scalable platform architecture built to support structured benchmarking, validation and reporting.
Commercial advisory support
Support for interpreting insights, preparing executive evidence and strengthening negotiation positioning.
Stakeholder communication
Support for translating complex benchmarking insights into clear messages for boards, executives and internal teams.
Technology should make the evidence clearer, not the process harder
HOW WE WORK
At the core of EHA’s work is a belief that strong technology should feel clear, dependable and useful.
Hospitals do not need another complicated dashboard. They need evidence they can trust, insights they can understand and support they can use before important commercial negotiations.
That is why EHA combines secure analytics with practical advisory support — helping leadership teams move from internal reporting to negotiation-ready evidence.
NEXT STEP
Ready to see your revenue opportunity?
Start with a confidential Benchmark Review and quantify the gap between your current health fund contracts and benchmark-aligned funding.